Plats: Stora Torggränd 3, innergård, The American Garden @ Almedalen

Beskrivning av samhällsfrågan

How are societal norms created, challenged, and changed? Alcohol has long been central to social life, yet growing demands for inclusion and wellbeing are reshaping expectations. Can businesses play a role in driving positive cultural change while remaining commercially successful?

Utökad information om evenemanget

While most companies respond to societal shifts, a select few have the courage to drive them. Drawing on more than two decades of experience as a family therapist, Moa Gürbüzer founded Oddbird to challenge one of society’s most deeply rooted norms: alcohol’s central role in social life. In this conversation, she shares insights into how norms are created, how businesses can influence cultural change, and why purpose-driven brands that promote inclusion, wellbeing, and positive behavior may define the next generation of market leaders.

Medverkande

Peter Dahlen, Managing Director, AmCham (Moderator)

Moa Gürbüzer, Founder & CEO, Oddbird International

Evenemangsinformation

Evenemangstyp: Seminarium/föreläsning

Evenemangs-ID: 9009

Språk: Engelska

Förtäring: Nej

Arrangörsuppgifter

Kontaktperson: Olivia Rönnlöv, The American Chamber of Commerce in Sweden

Senast uppdaterad: Måndag 15 juni 2026