Public Health and Public Trust – The Reputation of Nordic Pharma
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Confidence in pharma is vital to public health—but trust is fragile. What drives confidence in a sector shaped by high expectations and strict regulation? And what happens when trust in the Nordic pharmaceutical industry begins to erode?
Utökad information om evenemanget
The pharmaceutical industry plays a crucial role in public health, yet trust in companies remains fragile. While innovation and life-saving treatments drive progress, concerns over pricing, transparency, and corporate ethics continue to shape public perception. What builds confidence in this highly regulated sector, and what erodes it? Reputation and Trust Analytics presents findings from a comprehensive study on trust in pharmaceutical companies across the Nordics. The analysis highlights how reputation impacts on stakeholder behaviours. How can the industry balance innovation with accountability? What role do communication, policy, and corporate responsibility play in securing trust? Join us as we explore strategies to strengthen the reputation of Nordic pharma in an era of rising expectations and scrutiny.
Medverkande
Andrei Sergeieff, Senior Advisor, Reputation and Trust Analytics
Peter Markström, Advisor, Reputation and Trust Analytics
Edvard Agrell, Corporate Public Affairs Manager, Bayer
Erik Kjellin, Head of Press, Lif – De Forskande Läkemedelsföretagen
Pia Steensland, Director of Policy & Public affairs, Pfizer Sverige
Tobias Lundin Gerdås, Policy and Government Affairs Partner, Roche Sweden
Sofia Rydgren Stale, President, Läkarförbundet
Evenemangsinformation
Evenemangstyp: Seminarium/föreläsning
Evenemangs-ID: 780
Språk: Engelska
Förtäring: Nej
Arrangörsuppgifter
Kontaktperson: Alexander Widén, Senior Advisor, Reputation and Trust Analytics
Peter Markström, Advisor, Reputation and Trust Analytics
Webbplats: https://reputationandtrust.com/
LinkedIn: https://www.linkedin.com/company/reputationandtrust
Senast uppdaterad: Tisdag 12 augusti 2025