The Shift of Trust in Global Defence – The Future of the Nordic Industry
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Trust is a strategic asset in the Nordic defence industry. We are currently going through a shift on global trust. As the sector transforms, public confidence becomes critical. What happens when that trust weakens — and how does it shape security, innovation, and long-term resilience?
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As geopolitical tensions rise and Nordic defence cooperation deepens, public trust in the defence industry has never been more crucial. Confidence in defence companies, military institutions, and policymakers shapes everything from procurement decisions to international partnerships and technological advancements. But what builds or erodes this trust? Reputation and Trust Analytics presents findings from a comprehensive study on trust in the Nordic defence sector. The analysis explores how transparency, ethical considerations, and national security concerns influence perceptions among the public and key stakeholders. What role do governments and industry leaders play in maintaining credibility? How can companies navigate reputational risks while ensuring public support? Join us as we discuss the future of trust in Nordic defence at a pivotal moment in history.
Medverkande
Andrei Sergeieff, Senior Advisor, Reputation and Trust Analytics
Peter Markström, Advisor, Reputation and Trust Analytics
Ronja Ahlberg, Director Cyber Defence, The Swedish Security & Defence Industry Association, SOFF
Sirje Ahvenlampi-Hyvönen, Vice President, Group Communications, Patria
Daniel Isberg, Director, CGI Defence
Fredrik Peedu, Communications Director, Försvarsmakten
Viktor Wallström, Senior Vice President and Head of Group Communication & Sustainability, Saab
Evenemangsinformation
Evenemangstyp: Seminarium/föreläsning
Evenemangs-ID: 779
Språk: Engelska
Förtäring: Nej
Arrangörsuppgifter
Kontaktperson: Alexander Widén, Senior Advisor, Reputation and Trust Analytics
Peter Markström, Advisor, Reputation and Trust Analytics
Webbplats: https://reputationandtrust.com/
LinkedIn: https://www.linkedin.com/company/reputationandtrust
Senast uppdaterad: Fredag 20 juni 2025